GUCA Selects Todd McCarty and Marketing Upside to Provide Fractional CMO Leadership

Marketing partnership will strengthen GUCA’s member messaging, website, lead generation and practical use of AI while Career Upside supports leadership development.

FOREST PARK, Ga., [DATE] — The Georgia Utility Contractors Association (GUCA) has selected Todd McCarty and Marketing Upside to provide B2B Fractional Chief Marketing Officer leadership as the association works to strengthen its marketing, membership growth and member communications.

GUCA is the nation’s largest underground utility construction association, representing more than 550 active members. For over 55 years, the organization has supported the industry through safety and educational training, legislative and regulatory advocacy, workforce development, networking and leadership opportunities. GUCA confirms these organizational facts on its website.

In his B2B Fractional CMO role, McCarty will work alongside GUCA’s staff, leadership and Membership Committee to provide strategic guidance and hands-on marketing support. Initial priorities include developing a cohesive brand narrative to strengthen member-facing messaging, helping update the GUCA website homepage, supporting membership lead-generation efforts and providing practical AI training.

“GUCA already provides tremendous value to utility contractors and the companies that support this industry,” McCarty said. “Our opportunity is to communicate that value more clearly, make it easier for prospective members to understand where they fit, and help GUCA use the right marketing systems and tools to support sustainable growth.”

McCarty’s involvement with GUCA extends beyond marketing. Through Career Upside, his career and executive coaching company, he implemented the Birkman Method Assessment with GUCA’s leadership team. The initiative helped team members better understand their leadership and communication styles, recognize the needs that influence workplace behavior, and identify ways to strengthen collaboration and team dynamics.

“Todd brings a valuable combination of strategic marketing expertise, leadership development experience and an understanding of our association,” said Scott Brumbelow, GUCA Executive Director. “His involvement will help us sharpen our message, support our membership efforts and give our team practical tools that make us more effective.”

Marketing Upside helps B2B organizations build stronger sales and marketing engines by aligning strategy, messaging, websites, CRM technology, analytics, AI and lead-generation programs. As a B2B Fractional CMO, McCarty provides experienced marketing leadership without requiring an organization to hire a full-time chief marketing officer.

Career Upside helps organizations improve hiring, leadership, communication and team performance through the Birkman Method, coaching and talent-development programs.

To learn more about Marketing Upside, visit https://wsimarketingupside.com/. To learn more about GUCA, visit www.guca.com.

About GUCA

The Georgia Utility Contractors Association is a construction trade association representing the underground utility construction industry. GUCA serves, supports and leads the industry through safety training, legislation, regulatory affairs, workforce development and programs that contribute to its members’ growth and success.

Media contact

Todd McCarty
Marketing Upside
tmccarty@wsimarketingupside.com
404-219-7056
https://wsimarketingupside.com/